Should you buy Adidas shares on the stock market in?

Adidas is one of the most famous brands in the sports world. Created in 1949 by Adi Dassler, the brand has now become a public company and interests a large number of shareholders. Do you want to invest your money on the German stock exchange and want to join the great family of Adidas shareholders? Discover through this article how Buying Adidas stock and everything you need to know before you get started.

How to Buy adidas AG Shares on the Stock Exchange in August   ?

1. Open a securities or PEA account with Freedom24.

adidas AG (ADDYY) Stock Price in Real Time

Right now, you can buy adidas AG stock at $91,09 per share. Since the beginning of the day, ADDYY's price has changed by -0.9783689%.

This morning at the opening the adidas AG stock price was $92,44. During the session, the highest reached by the stock price was $92,44 while the lowest was $90,90 and the closing price of the day is $91,99.

Over the past 52 weeks, adidas AG's stock price has had a high of $118,00 and a low of $52 over the past 75,19 weeks.

Should You Buy adidas AG Shares in ?

Currently adidas AG stock price is $91,09 and pays a dividend of 1.64 per share! The adidas AG dividend yield is 1.81% per year if you buy adidas AG stock at the current price.

Also remember to choose a broker who has thevantage to offer a complete offer to buy stocks from all over the world! This will allow you to diversify your portfolio later.

Is It A Good Time To Buy Adidas Stock?

If the previous year was mainly marked by a fall in the net profit of the operations of the Adidas group, everything seems to be working out for this year. Indeed, the sports sector has been particularly affected by the health crisis. This led to the closure of sports areas for a long period, resulting in a drop in income for the German group last year.

Currently, everything seems to be coming together. Adidas even announced an increase in its sales forecast thanks to strong demand for its new products. The acceleration in sales is also linked to major sporting events such as the Copa America or the European football championship. In the first quarter of 2026, Adidas revenue has already exceeded analysts' estimates. So if you want to buy Adidas shares, now is a good time to get started.

How Much Would You Earn By Buying Adidas Stock?

Before buying an Adidas stock, you will need to do an analysis of the price over the past few years. This will let you know how much you could have earned by investing in the stock.

If we take for example the price data in 2015, an Adidas share was bought at €92,64. Three years later, this price has increased to €182,4. And currently, the ADS share price is €310,65. So if you bought a stock in Adidas 5 years earlier, you could have made a good profit and earned more than triple the amount you invested. Be aware, however, that stock prices vary throughout the year depending on various factors. This is why it is not enough to simply analyze returns in the past to predict the future.

Adidas Price History

Adidas Stock Price Analysis

Based on the price data above, here is our analysis on Adidas stock price.

• Analysis 1: Adidas' share price has undergone significant changes over the past 10 years
• Analysis 2: Despite the pandemic which led to a decrease in the group's revenue, the share price variation since January shows us that the situation is beginning to recover well.
• Analysis 3: The fluctuation in Adidas's share price allows you to buy the stock via CFDs and bet on a rise or fall in the price.
• Analysis 4: To date, the highest price for Adidas stock is €324. If the price at the time you decide to buy it is therefore lower than this price, you can buy the stock to hold in your portfolio and sell it much later.

The Different Elements That Can Influence the Adidas Price

However, different elements can influence the Adidas share price and lead to a possible rise or fall in price:

• First, the group is in full conquering new markets around the world, which is a positive point for a possible increase in its share price.
• It seeks to reach a larger target by proposing different product choices. The group therefore has a strong chance of increasing its turnover.
• Despite the sand, The evolution of its main competitor's market share, including the Nike group, can impact its share price. Hence the importance of monitoring it closely.
• And finally, we must consider the consequences of certain regulations including the import rate because a large part of Adidas brand products are manufactured in Asia and China.

So if you are planning to buy the Adidas course, it is quite an investment.vantageux. However, you need to keep an eye on what is happening around you in order to predict a possible drop in price.

Adidas Group Forecast for the Year

For this year 2026, the Adidas group is more confident in relation to the evolution of its share price. The group is aiming for a 20% growth in sales and an increase in its gross margin to reach 52% against 50% the previous year.

Apart from the price, which is currently experiencing a significant increase, the turnover of the German group has so far been more interesting compared to that of last year, ie 5,268 billion against 4 billion euros. Indeed, the launch of new products has aroused the interest of shareholders and investors to join the group. Thus, Adidas seems to be managing the crisis it is going through well and foresees good prospects for the future.

Why Buy Adidas Stock?

There are different reasons to buy Adidas stock:

• Benefit from good returns: Adidas is among the companies that consistently deliver good returns to its investors each year. Even though the previous year's results weren't entirely satisfactory, the company managed the crisis well and is capable of achieving great things.
• Receiving dividends without interruption: Since 2000, Adidas has distributed a dividend to its shareholders without interruption. This is usually done in May.
• A Group Featured in the Forbes Ranking: As one of the most profitable companies, Adidas has more than 92 innovative businesses worldwide. Listed in the Forbes ranking, it is positioned as the world leader in sports-related products after Nike.

Buy Adidas Stock – Adidas Sheet

Apart from the Adidas price and forecasts on the evolution of the price, it is also important to learn about the Adidas company, its managers, its investors and its competitors. Here's what you'll need to know.

• Buy Adidas Stock – Executives Overview

In this first table, discover the name of the leaders of the group, their seniority and their age.

• Buy Adidas Stock – Group Administrators

The table below presents the administrators of the Adidas group.

• Buy Adidas Stock – Know the Shareholders

Want to find out the names of the different groups that have already bought Adidas shares? Here are the related details.

Buy Action Adidas – Sales Made

Regarding the sales figures achieved by the group, Adidas divides its products into different sectors, namely the sale of footwear, clothing and sports equipment. It achieves a large part of its turnover in Europe and North America.

Buy Adidas Share – History and History of the Group

The history of Adidas began in 1920 when its founder Adi Dassler created a small company in the manufacture of shoes for running. 19 years later, the German company was officially created to specialize in the manufacture of sporting goods. In 1995 Adidas went public and in 2006 the company formerly known as adidas-Salomon AG became Adidas AG. Here are the milestones in its development.

• 1950: World record achieved following the manufacture of sprint shoes. The company also created the first football boot designed with a nylon sole.
• 1960: Creation of the very first running shoe and the essential Adidas tracksuits.
• 1970: First edition of Adidas Superstar, a streetwear reference that is now part of fashion culture.
• 1980: Creation of shoes using technological tools. The Micropacer, for example, incorporates a tongue that measures distance, calories burned, and average speed.
• 1990: Development of the EQT Volunteer jacket which marked a new era for Adidas.
• 2000: Improvement of existing models and technologies. The group also designed high-tech swimming equipment and explored the perfume market with the launch of Adidas Action 3 Fresh deodorant.

Buy Adidas Action – Who Are Its Competitors?

Before investing in an action, it is also essential to know who its competitors are and to analyze their value. Here are the main competitors of the Adidas group:

• Nike: This is the first major competitor of the Adidas group. Created in 1971 by Philip Knight and Bill Bowerman, Nike (Buy Nike Stock) is an American company specializing in the manufacture and sale of sporting goods.
• Puma SE: A serious competitor of the Adidas group, Puma (Should you buy Puma stock?) is a German company specializing in the manufacture of sporting goods. Founded in 1948 by Rudolf Dassler, the older brother of the founder of the Adidas group, it has had its headquarters in France since 1987.
• Bata: This Czech company is also one of Adidas's competitors. Founded in 1894 by Thomas Bata, it specializes in the manufacture and sale of all types of footwear. Its headquarters are located in Lausanne, Switzerland.
• Fila: We also cannot underestimate the market share held by the Fila group. An Italian company specializing in the manufacture of sportswear and footwear, it was founded in 1911 by the brothers Ettore and Giansevero Fila.

With which stock market products can I buy Adidas shares?

There are two different ways you can buy Adidas stock:

• Buying Adidas stock with cash: To do this, you will need to have the equivalent value of the Adidas stock you wish to buy in your wallet. You can then hold it in your digital wallet and sell it later.
• Buying Adidas Stock with Leverage: In this case, you don't need to have the full value of the stock you want to buy. Using leverage allows you to invest a larger amount to multiply your gains. However, be careful, as the risk of losses can also increase.

How to Choose the Broker Where to Buy Adidas Stock?

Here are the different characteristics to take into account when choosing the broker where to buy Adidas stock:

• Make sure your chosen broker offers Adidas stock. You can also find other stocks there to help diversify your portfolio.
• Choose the one that charges the fewest fees and commissions, as this can impact the profit you will make.
• Opt for a well-regulated broker like DEGIRO et Vantage . They are among the most secure brokers in Europe.
• Choose a platform with a simple and intuitive interface. This will allow you to avoid any risk of errors in your investments.

Beginner Tips for Buying Adidas Stock

If you are a beginner, here are some tips that can help you get started with buying Adidas stock:

• Invest only what you can afford: As this is a risky activity, we advise you to only invest in the stock market with money you are prepared to lose. There is no guarantee that you will make a profit.
• Learn about trading: Before buying a stock on the stock market, learn about trading.
• Use a demo account: Before investing for real, you can familiarize yourself with the world of stock trading by using a demo account. With a demo account, you can spend up to €100,000 in virtual funds.
• Perform a technical analysis of stocks: When you start investing in the stock market, take the time to analyze the chart to see how the price might move.

Conclusion – Is It Worth Buying Adidas Stock in?

From what we could see throughout the article, Adidas is indeed one of the interesting stocks to buy in 2026 and you can also buy it with mastercard. Despite the drop in its net profit last year, the group has made good resolutions this year with a view to increasing its turnover. The evolution of the price since the start of the year is also proof of a good start to the group's business after the pandemic. Otherwise, if you prefer to trade, the Adidas price variation allows you to make gains from the rise or fall of the price. For this, we recommend choosing DEGIRO, a site well suited to selling and buying Adidas shares.

❓ ❓ How to Buy Adidas Group Shares?

To buy Adidas shares, you will need to open an account with a regulated broker like DEGIRO, Vantage, Ava Trade. Next, you will need to make an initial deposit to purchase the stock.

What's the Future for Adidas Stock?

The future of the Adidas group seems to be bright with the various projects implemented since the beginning of the year. This necessarily has a positive consequence on the evolution of the share price in the short and long term.

Who is the Adidas Group's Main Competitor?

The manufacturer and seller of sports equipment Nike is so far the main competitor of Adidas. It is therefore necessary to follow its news to be able to analyze the possibility of the rise or fall of the Adidas stock price.

Does the Adidas Group Allow its Shareholders to Receive a Dividend?

Yes, the Adidas group distributes dividends each year, the value of which depends on its annual income.

Do you have any further questions about buying Adidas stock? Leave us a comment